05 / Sales Funnels & BD

Sales Funnels & BD.

Predictable deal flow through systematic business development.

In one line

Business development is the motion that turns deal flow from the founder’s address book into a process the team can run.

The problem

Business development in most companies is the founder's address book plus hope. It works until the founder's time runs out, and then it stops, and nobody can tell you why the good month was good. That isn't a pipeline, it's weather.

What you get
  • The BD motion itself: who you're going after, why, and what happens on each step
  • A sales process the team runs without the founder in every conversation
  • Funnel visibility, so you can see which stage leaks rather than guessing
  • The outreach engine underneath it, built to be repeated rather than heroic
Who it's for

Companies where deal flow depends on one person, or where the pipeline exists but nobody can explain what moves it.

Where I've done it

P&D Group, Sweden
Developed the BD and sales process, ran a CRM migration that lifted retention and customer ratings, and built a bespoke AI solution for live funnel visibility. Lead generation up more than 25%. See the case study →

How it starts

Start with the scorecard. It's free, it takes five minutes, and it means I've read where you're leaking before we speak. Send the result over and I'll come back within two working days.

The first twenty minutes are free and always will be. That's how we both work out whether this is a fit.

If it is, the usual next step is the Growth Diagnostic: two weeks going through your data, your funnel, your spend and your positioning, or your launch plan if you're not live yet. It ends in a written analysis and a 90-day plan with channels, budgets and milestones attached. We walk it through live, and you keep the plan either way. £750, invoiced after the call, credited toward your first month if we go further.

From there it's shaped around the problem, whether that's a single launch, a raise, or an ongoing fractional role.

Related reading

The moments a founder shouldn't face alone →

05
of six. They're all the same job from different angles.
One
person who owns the decision layer
Questions
Do you do the outreach yourself?
I build the engine and the process behind it, so it is repeated rather than heroic. The point is a sales process the team runs without the founder in every conversation.
Our pipeline works. Why change it?
If it depends on one person’s address book, it works until that person’s time runs out. And if nobody can explain why the good month was good, that is not a pipeline, it is weather.
What does funnel visibility mean in practice?
Being able to see which stage leaks rather than guessing. At P&D Group that meant a CRM migration and a bespoke AI solution for live funnel visibility, with lead generation up more than 25%.

Not sure this is the one you need?

Most projects don't need six vendors, they need to know which of the four dimensions is actually leaking. The scorecard tells you in five minutes, free, and I'll have read it before we speak.

Score your growth readiness →