Narrative stopped paying. Projects live or die now on real users, revenue and retention. Most teams still can't tell you what a retained user costs. That's the job: growth systems and unit economics that hold up when the incentives stop.
Eight questions. Five minutes. You get your score, your weakest dimension and the full read-out. No email, no gate.
Next to every question I've put what I usually see after ten years inside projects like yours, so you can tell whether you're behind, ahead, or exactly where everyone else is.
Start the scorecard →I am Richard. I have spent 10+ years operating at the sharp end of emerging tech, across Web3, gaming, AI and fintech.
I work as a partner inside the business, not a vendor sitting outside it.
You own the vision. I bring the clarity, the systems and the hands-on work to back it, and I stay close to the few moments that decide whether a project makes it.
Making growth measurable, and making the economics work. Fractional CMO, community, tokenomics, investor readiness, sales and BD, dev mapping. They're all the same job from different angles. Most projects don't need six vendors. They need one person who owns the decision layer and can tell them what's actually working.
Strategic oversight across growth, marketing and narrative, without carrying the overhead.
Frameworks across Discord, Telegram and social that compound, not churn.
Token models built for launch resilience and long-term economic alignment.
Capital narrative that attracts the right money and closes the round.
Predictable deal flow through systematic business development.
Clear roadmaps and implementation support for technical delivery.
Everything I do runs on one thing: knowing what's actually working. Real attribution across paid, organic and lifecycle, not vanity metrics in a dashboard nobody opens.
Who you win, why they pick you over the named alternative, and whether that still holds when the incentive comes off.
Which channel produced the users who stayed, what it cost, and whether you could do it again on purpose.
What a retained user is worth, what you can afford to pay for one, and where they drop before they get there.
Whether you can tell which decision produced which result. Everything above is guesswork until this holds.
These four are what the scorecard scores, what the Growth Diagnostic audits, and what I build against on a retainer. One system, not three.
I've built this stack from scratch for clients who needed to know where every pound went. It's why the growth holds up after I've gone.
Selected fractional CMO & COO engagements across Web3 gaming, AI, fintech and trading education.
Fractional CMO end-to-end: CEX + DEX launch, live ops, app-store growth, IAP monetisation and AI content pipelines, through to a resilient recovery from a live security event.
Built the marketing function from nothing: standards, brand book, go-to-market and live-event frameworks, handed over as process the in-house team owns.
Fractional COO for an AI company building an emotional understanding layer: seed round support at the events where the right investors actually are, product delivery planning, introductions across AI infrastructure, and the outreach motion that opened the first pilots.
Fractional COO & marketing lead: developed the BD and sales process, scaled the marketing operation, ran a CRM migration that lifted retention and customer ratings, and built a bespoke AI solution for live funnel visibility.
Meme-based Solana mobile brawler: web-to-mobile launch on iOS and Android, Solana community growth, UA and monetisation loops, and a capital raise.
The scorecard tells you where you're leaking. This tells you why, what it's costing you, and what to do about it in your case.
I go through what you actually have, your data if you're live or your launch plan if you're not, across the same four dimensions: positioning, acquisition, retention and economics, and measurement. Then I hand you a written analysis of where the growth is going, plus a 90-day plan you can run whether or not I'm involved.
I don't pitch for free. Paying for it means you get two weeks of real work and something you'd act on, instead of a sales call with a deck at the end.
Events, panels and rooms I've been in, plus the takeaways worth keeping.
With Conscious Engine, an AI engine lifting sales conversion, in front of investors, groups and VCs.
See activity →With Booh Brawlers to connect with investors and line up a round to take the game to market.
See activity →With Booh Brawlers: connections with UA VCs and partners including Xsolla, RevU and Liftoff.
See activity →Operator-grade thinking on launch, growth, retention and capital. Written from live engagements, not theory.
The launch-day mistakes that quietly cap a token before it ever trades freely, and what to do about them.
A polished deck is not an investable business. The common fundraising mistakes, and the pressure of raising alone.
Every company hits a few weeks that decide everything. Why senior support in those periods changes the outcome.
The things founders usually ask before we start working together.
When the stakes are high, RBX brings the clarity, structure and execution to scale. Tell me where you're at.
Real strategy. Zero hype.