03 / Tokenomics & Launch

Tokenomics & Launch.

Token models built for launch resilience and long-term economic alignment.

In one line

Tokenomics is the design of what a token is for, who holds it, and whether the product survives without it.

The problem

Most token launches are designed for the first 72 hours and then have to survive years. The model looks fine in the spreadsheet, the launch does a number, and six months later the incentive is the only reason anyone is still there. The mistakes that cause it are almost all made before launch, when they are still cheap.

What you get
  • The token model itself: what it's for, who holds it, and whether the product survives without it
  • Launch execution across CEX and DEX, including the listings, liquidity and the market-making relationships
  • The plan for after day one, which is the part most launches don't have
  • A straight answer on whether the token is load-bearing or decoration
Who it's for

Teams heading toward a TGE, or already launched and watching the model do something they didn't design for.

Where I've done it

Owners Club / Invincible GG
CEX and DEX launch: $9.5M of volume on day one, peaking at $42M daily, and a liquidity response that held when a live security event hit. See the case study →

How it starts

Start with the scorecard. It's free, it takes five minutes, and it means I've read where you're leaking before we speak. Send the result over and I'll come back within two working days.

The first twenty minutes are free and always will be. That's how we both work out whether this is a fit.

If it is, the usual next step is the Growth Diagnostic: two weeks going through your data, your funnel, your spend and your positioning, or your launch plan if you're not live yet. It ends in a written analysis and a 90-day plan with channels, budgets and milestones attached. We walk it through live, and you keep the plan either way. £750, invoiced after the call, credited toward your first month if we go further.

From there it's shaped around the problem, whether that's a single launch, a raise, or an ongoing fractional role.

Related reading

Why most TGEs leak value in the first 72 hours →

03
of six. They're all the same job from different angles.
One
person who owns the decision layer
Questions
Do I actually need a token?
Sometimes not, and you want a straight answer on that before launch rather than after. The question is whether the token is load-bearing or decoration: whether the product survives without it.
We have already launched. Is it too late?
No, but it is more expensive. The mistakes that cause a model to drift are almost all made before launch, when they are still cheap. If you are already live and watching the model do something you did not design for, that is the work.
Does this include the actual launch?
Yes. Execution across CEX and DEX, including the listings, liquidity and the market-making relationships. And the plan for after day one, which is the part most launches do not have.

Not sure this is the one you need?

Most projects don't need six vendors, they need to know which of the four dimensions is actually leaking. The scorecard tells you in five minutes, free, and I'll have read it before we speak.

Score your growth readiness →